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A Quick Way To Increase Your Personal Training Revenue

October 17, 2009 by  
Filed under Personal Trainer Marketing

We all want and need to increase our Personal Training Revenue if we want to afford the better things in life and it needn’t be difficult to do this. Here’s just one way to add thousands of pounds of extra income into your bank account.

Instead of selling sessions in your usual 5 or 10 sessions. Only sell in blocks of 6 and 12 and 24
Here’s the maths…
Say i currently sell in blocks of 5 and 10 and i charge £30 per session
Thats £150 for 5 and £300 for 10. Now lets look at it when i sell in blocks of 6 and 12
6 X £30 = £180 and 12 x £30 = £360
Now say my clients on average buy 4 blocks of 12 sessions per year. At £30 per session thats 48 sessions = £1440 compared to 40 (4 blocks of 10 at £30) = £1200

Now say i have 25 regular clients buying 4 blocks of sessions over the year.
£1440 x 25 clients = £36,000 of income compared to
£1200 x 25 clients = £30,000
Now thats an instant increase of £6000 per year!!! Simple!!!

Now some Top Tips.
Clients should buy in blocks of 12, Why?
1) They should train at least twice per week with you
2) 12 sessions will last them 6 weeks (plenty of time to start delivering results!)
3) 4 Blocks of 12 sessions gives you plenty of time to deliver their expected results

Now if a client cant afford to pay for 12 sessions upfront, this is where you offer the option of buying 6 sessions at a time to help spread the cost, but your contract MUST be for 12 sessions!
Never sell single sessions, What can you deliver in 1 session? and where is the committment from the client to achieve their goals if they are only prepared to pay for 1 sessions at a time?

Make the change today and reap the rewards!

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