How to Set Up a Google Adwords Campaign

Google Adwords Advice and Tips

This quick guide should help you avoid the common mistakes people make when setting up a Google Adwords Campaign.

It will stop you blowing your Adwords Budget and Help you convert your visitors to clients.

1) Use Dynamic Titles! Common sense says that if someone searches Personal Trainer Solihull and your title says Personal Trainer Solihull then theres a high chance they’ll click your Ad, but what if they search Personal Trainer Knowle or Shirley. You may still cover these areas but your title doesnt say this. So set your title to a Dynamic title and no matter what there search term your title will match this!

 Other benefits of this include a) Your quality score will be higher, b) Your click through rate should be higher and c) Your conversion rates will increase. All these 3 elements will lower your cost per click over time! Making it cheaper for you to run your ads. They are free and easy to set up. In the title line of your Ad type {Keyword:Alternate Title}
Your Alternate title will be used if the search term is too long. So an example of this would be {Keyword:Personal Trainer Solihull}

Watch my Free Video Tutorial on setting up a successful Adwords campaign here

2) Landing Page – Dont set your Ad to land on your websites home page. This is an amateur error! You must have a specific page that will sell your service. Remember this page must contain a quick contact form and an offer. Your new visitor may only visit one page of your website and you have paid for this priviledge, capture there details!!

You should also get them to subscribe to your newsletter so that you can market to them. Simply putting ‘Subscribe to my Newsletter’ wont work! Offer a Free Give away e.g. Submit your email for a Free Consultation Voucher or Submit your email for my Free guide on how to choose a Personal Trainer. You need to use an email marketing service like this one – click here

3) Dont Use Broad Matching – Well at least not at first and not if you arent an experienced Adwords user. So what is broad matching? Heres Googles answer.. “If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.” What does this mean. If your Ad is Personal Trainer Solihull and you are broad matching, your Ad may appear if someone types in Solihull or Trainer Solihull or Personals Solihull etc. It means you’ll get people clicking your Ads who arent looking for you, this wastes your money quickly!!

4) Turn off content targeting and search network  – This is where your Ad appears on other peoples websites and Google Partner sites as well as Google search. For some types of Ads this is great! BUT IT’S NOT FOR YOU!. If your budget is relatively small stick to Google search Only.

5) Sort out your Ad Text! search various Personal Trainer search terms in Google and you’ll find a whole host of terrible Ads that wont sell. You have very limited text to make you stand out and sell your service. Dont waste this space telling people you have a BSC Hons degree or are Leeds Premier Trainer etc…, It wont sell. Dont tell them you’re the best or you have years of experience. Tell them how you can help them, sell them the dream, sell them the benefits. E.g.

Good Examples

These 3 examples have a dynamic title that matches the search term, sells the benefits and has an offer with contact number so the searcher doesnt even need to click the Ad if they dont want too.

6)  Geo Tartget your Ad. Its as simple as that. Select the areas that you can cover and only target these areas. I just searched Personal Trainer Birmingham and a Trainer from London was showing. Fair enough the Ad said he was mobile, but i doubt he would travel from London to Birmingham for a 1 hour session at 6 in the morning!

7) Dont get into a Bidding war with your competitors. Set a Monthly Budget and Stick to it. It doesnt matter if you’re not number one in listings as long as you’re on page 1 of Google. A good guide for a Personal Trainer Budget is £100 per month outside of London and around £200 – £300 within London. (Or FREE with a PTHub.co.uk Membership)

Be Highly selective with you Keywords. Dont select all of Googles suggestions. 5 – 10 highly targeted Keywords are better than 50 random keywords and these wont waste your budget. Select your region within the keyword too. E.g. Personal Trainer Solihull, Personal Training Birmingham, Fitness Trainer Knowle etc. You dont want to appear for the keyword Personal Trainer as your budget will get blown within minutes.

9) Let your budget get used up and track it. Google now provides a conversion tool. Put this on your thank you page after your form submission. I often hear people say that there £100 budget has lasted them 3 months and they’re really pleased! Why? id rather it was used up within my original time frame and i had generated many new clients from it.

10) Go back, test and adjust your campaign and see what works best for you!

What Next?…

Watch my Free Online Tutorial showing you step by step how to do the above!

If you are currently running a Google Adwords Campaign or are thinking about it, then consider joining PTHub instead. We already cover you for all your Adwords expenditure plus we include a highly effective marketing plan just for your business from just £99 per month!. This includes a Telesales campaign to generate you new business aswell as a PPC campaign and other tried and tested new business generation methods. All for the same cost of a basic Adwords campaign!