Is Your Business Attractive?

Personal Trainers often make the mistake of using pursuit marketing instead of attraction marketing

You know when an attractive woman or man walks into a room full of people, people stop and look, and perhaps look again. Some even approach them and buy them a drink. This is because they are attractive to the eye, they attract your attention. This happens to me all the time lol maybe not

So, you might be wondering at this point, what this has to do with you and your marketing? 

The most successful businesses ALL use the same power of attraction I just highlighted, in order to attract sales, clients, readers or customers!  The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive. Dont mistake this with me telling you to go and get a spray tan and shiny white trainers, you’re missing the point

Heres an example…

I rely totally on Personal Trainers to find my service attractive to them, hell it costs £99 per month. But because i deliver measurable results (quick leads, new clients and far more money than it costs) it becomes a really attractive offer. PTs are happy with the service so they refer me to there colleagues

Because results talk, it makes my advertising cheaper, there’s nothing better than referrals!
I attract clients rather than pursue them, which is great because people HATE being chased or pursued.  Spend a day doing cold-calling and you will learn very quickly just how much people HATE being pursued!

Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless!

So make your business attractive. This means professional business cards that sell you (read my free marketing plan for more details on this) this means an attractive initial offer so the client wants to contact you. This means a professional website that sells the benefits of your service, this means your total approach to how you manage your business! Be Business Attractive and Get New Clients