Prior Preparation & Planning Prevents P*ss Poor Performance

I new my years in the army weren’t wasted. Tonnes of crazy abbreviations and sayings locked in my memory for life!
But their is method to the madness. Prior Preparation & Planning Prevents P*ss Poor Performance!

Personal Trainers all have diaries to book in their clients sessions, but 99% off trainers are missing one MAJOR thing!
The main marketing dates!

If you plan these in now, you’ll be one step ahead of your competition

Hopefully you’ve already got your marketing ready and sorted for January 1st and all those New Year resolutions?

Here are all those important dates, give yourself a good couple of weeks prior to plan your marketing activity…

1 – New Year Resolutions – Make sure you are advertising your services online and offline to reap the rewards of all these people seeking your services

2 – January 31st /February 1st – Most peoples first pay day in the New Year. People are flush with cash again and you will see a second wave of people who have made resolutions take up Personal Training. An ideal time to boost your online pay per click marketing

3 – February 14th – Valentines Day – Get your mrs / girlfriend a gift and get marketing to all those who need to buy their partners a gift – remember!!! This is the biggest day for wedding proposals!!! Get marketing your Wedding Packages NOW

4 – March to September – Spring and Summer Wedding season! Are your wedding packages on your website?

5 – April 1st to 24th July – The start of the 6 weeks summer holiday period – work back 12 weeks from 24th July, thats April 1st!! get your 12 weeks of fitness programs launched
Think boot camps! think group training!

6 – Sept to March – Autumn and Winter Wedding season - people are looking to start working out indoors, so you need to change your wedding marketing plans.

7 - December – Bloody hell its christmas again! here we go again! PT as a christmas gift!

Other opportunities to advertise include….

Babies  – Mothers wanting to get back in shape, remember think pre and post natal.
S.A.D Seasonal Affective Disorder – market to those suffering from winter blues.
Ski season – PT for people going on ski holidays (think of other sports specific training too, e.g. Improve your golf through core stability etc)

What have i missed?…