Personal Trainer Marketing

If you are a personal trainer then you know how you present yourself and your business is likely to determine the type of client’s that you will attract. Those trainers who don’t spend time preparing their personal trainer marketing strategy may find that they consistently get clients from the bottom end of the market, timewasters or people who just won’t convert to become a personal trainer client.

We all know, growing your personal trainer business takes time and successful personal trainers achieve their status because they have concentrated on something that sets them apart from others who are in the fitness business. You need to find your niche & unless you can make yourself stand out from your competitors then you will never be able to charge higher rates for your PT services.

The main thing that all successful personal trainer marketing exercises rely on is a unique selling point, your own USP, something that makes you stand out from the competition. What most successful marketing relies upon is coming up with an idea that will alter the public perception of your business. Consider targeting weight loss for ladies, getting back into shape after pregnancy, motivation for the unmotivated etc etc

If you want to increase your revenue and income then you really do have to get tuned in to the marketing mindset. No matter how many certificates you have, how many awards you have won or how great you yourself look, unless you can find a way of marketing your services then you will never make a lot of money as a personal trainer. It’s why most PT’s give up; they become a fitness expert but forget about the marketing side of their business. Most small businesses stand or fall on how well and how consistently they are marketed by their owner. It is no good telling yourself that you are a personal trainer not a salesperson, if you don’t promote yourself and get into fitness marketing then nobody is going to do it for you.

Remember, that just as with any other service industry, you are getting paid for your time and if you are going to be successful then you want to be able to charge the highest possible rates for your time, it’s no good relying on giving away sessions or offering massive reductions, you need to make a living. It is not just your expertise that sets you apart from other personal training professionals, it is how you sell that expertise and the kind of market that you attract – that is why you need to develop a USP and target a niche. Ask yourself, What do I have to offer my potential clients that my competitors don’t?  When you are marketing yourself and your business you need to focus on the value (or perceived value) that you offer your clients as well as the overall benefits. Think about possible client desires, e.g. rekindle that lost spark in your marriage by getting back in shape, or how about… make her want you, get a 6 pack in 10 weeks! Give your niche, your USP and your marketing tactics a rethink today.

Personal Trainer Marketing Basics

“Marketing Basics: Clients don’t care how much you know until they know how
much you care!”

Guest Post by John Hill from Inspiring Fitness
Personal Trainers looking to become a freelance trainer should contact John and discuss the Inspiring Fitness Personal Trainer Franchise.

It’s a cheesy line I know but very true. I have learnt this lesson very
quickly in the fitness industry and how important it is in developing and
maintaining client relationships. This for me is the starting point for any
marketing strategy in personal training.

Firstly it is important to know what the product is, not the service, the
product. The answer is you are the product! In essence, a client is buying
into you and how you can help them, this to a certain extent is more
important that credentials or qualifications in the average clients eyes. If
you are a typical trainer, how many times do you get asked about
qualifications? I would guess very rarely, how often do you feel compelled
to discuss them? Quite often? I do see it a lot on trainer CV’s and
websites, which is ok, but if I wanted to lose weight and have fun doing it,
do they matter so much? I would assume not.

In my opinion the first port of call when starting a marketing strategy is
to look at your ability to sell yourself and the benefits of what you do.
For me, I used the fact that I lost weight as an angle which really spoke to
people, this was a genuine thing as I discovered through my weight loss
journey that I enjoyed the learning process and wanted to help others. This
doesn’t apply to everyone but I believe we have reasons for doing what we do
and if you can show the right level of passion and belief then people
normally respond to this.

The concept of good caring service is quite rare unfortunately in all
industries nowadays and if we think about what we do and how fragile people
are sometimes when they come to us, surely we have to be spot on with our
ability to build trust. We can build trust by demonstrating we have the
experience and knowledge to get results but how long will this continue if
we aren’t very likeable people?

For me, good service is delivering on promises and expectations first then
going from there. Being polite and punctual are great ways to start, this
shows the client you have integrity. Listening to the client and confirming
back key points shows that you are taking an active interest in the client’s
needs. Showing empathy makes the client feel that you can really help and
being honest with clients is very important as it shows that you aren’t just
going to take money and “see how it goes” These are basic skills but in my
experience so often over looked.

So the moral of this story is that I believe that we need to get the product
right first before going to market, once we are happy with our product, we
can then find the tools to let people know about the product and how it can
help them.

Do the basics brilliantly and everything else looks after itself!

 

Interested in writing a guest post for PTHub.com? We’ll link back to your website in return.
Your post must be original and about Personal Trainer Marketing.

Email me for more details

SEO for Personal Trainers

Killer SEO for Personal Trainers – Get on Page 1 of Google with my help!

As most of you probably know, my main job is as an SEO Trainer and Consultant. I run SEOQualified.org and operate a Birmingham SEO agency. Going further back into my past i was a Personal Trainer, Health Club Manager and Private Gym Owner. So i’ve a passion for both fitness and SEO.

But this post isnt about me, its about YOU!

This blog ranks on Page 1 of Google.co.uk for Personal Trainer Marketing
& PTHub.co.uk ranks for literally hundreds of personal trainer keywords such as find a personal trainer and trainer search
and for the last few months ive been working on getting page 1 for Personal Trainer and Personal Training (both are currently at the top of Google.co.uk Page 2 and have popped onto Page 1 briefly over the last few days, this will become very stable very soon!) UPDATE Now on Page 1 of Google.co.uk for Personal Trainer!

So i said this blog post was about YOU!

Thats right
I am selling 3 copies of the methods & actual link information i used to get these listings!

This includes some very actionable stuff even a novice can implement straight away!

So whether you’re a personal trainer in Manchester, London, Essex, Glasgow or wherever, i’ll give you the tools and information to get to the top of the listings and help you dominate your area.

To back this up, if you let me use your business as a case study, i’ll throw in some free support, i’ll actually help you get your site optimised for the search engines!!!

OK, the cost!
I’m not doing it free sorry I’ve invested thousands into pthub.co.uk and want to develop it some more
So i want to raise some cash to spend on it. (instead of it constantly coming out of my pockets lol)

I’m offering this out to 3 people only on a first come (paid) first served basis!

Its going to operate on a sliding scale, so

1st person to take my offer gets it for £299 SOLD
2nd person to take my offer gets it for £399 SOLD
3rd (and final) personal to take my offer gets it for £499 SOLD

Update – 7th October – One place available for £299 email to claim

its worth far more than £499 anyway! so £299 is blatant theft but i’ll forgive you!
Its also all going into pthub.co.uk so you’ll benefit from that too.

So i know you’re interested, if you’re not you’re losing the plot!

email me now at chris @ pthub.co.uk
(remove the spaces)
I’ll email you a payment link (so please dont email me if you arent going to pay)

Then within 24 hours i’ll have you up and running and this will be the week you’ll make a massive difference to your business forever

look forward to working with you
Chris

Personal Trainer Link Exchange

One of the best ways to grow your personal trainer business is through your website, but how do you get a page 1 Google ranking?

The biggest factor is not onsite optimisation, but the structure of the links pointing to your website!

The more links pointing to you the better!
Heres an example…
Say you are a personal trainer and you live in Manchester

You want your links containing the keywords Personal Trainer Manchester|
Its not rocket science!

However building links is tough!

So i’ve built a link exchange network just for personal trainers
If you have a personal trainer website and want a link simply add my link – available here
Then drop me an email

Tell me where the link is and i’ll link to you, i’ll also pass your details onto my network of other trainers who may also like to swap links with you

Simples!

Consistency – To become well known in your field, you must be consistent

Many Personal Trainers want to be the ‘go to’ man (or woman) in their area, but how do you achieve this, especially if you’re new to Personal Training?

Well you must be consistent in your marketing activity!
Their are plenty of people who make the effort for a few months then give up when all is not working as they would like. Well this is where the truly consistent marketer will win everytime. When all is looking like a waste of time, the consistent marketer succeeds by continuing their efforts.

Remember it will pay off! People will eventually start to associate you with your field, and as soon as this starts to happen, your efforts win through!

So….
Keep your Personal Trainer website upto date
Keep your email newsletters regular
Keep your blog posts interesting and bookmark them and email your database that you’ve updated your blog
Keep your advertising consistent and upto date
Always use your brand in all your marketing
Submit articles to local newspapers and post on forums as often as possible!
These are just a few things you should be doing!

Personal Trainer Business Cards

In my FREE Personal Trainer Marketing Plan i go into how to turn your standard Business Card into a Full On Marketing Machine!

In this post i give those of you considering downloading my free plan, a quick insight into the basics on what should be on every Trainers Business Card.

1) Ditch the plain old business card and aim for High Impact!

2) Add Your Picture to the card. People are 3 times as likely to make a purchase if they know who they are dealing with. Think, If your business card is next to 10 other trainers in the gym and a potential client see’s you training in the gym but cant approach you as you are already with a client, how will they know which is your card? Are you going to let them guess?

3) Add an offer to your card, e.g. FREE Consultation!

4) Make the offer time sensitive, e.g. Available to the next 3 clients only

5) Add your website and email details in bold

6) Add a slogan that offers benefits and not features or hard to justify statements about yourself. E.g. Lose weight whilst having fun and not, I am the best Personal Trainer in Manchester.

Remember to ask yourself…
Is My Business Card working for me?

The Best Email Marketing Service

Here is the best email marketing service for Personal Trainers

Click Here to Go there Now

Many trainers send a quick reply to there email enquiries and if they dont hear back or get a negative response, they simply delete that email. But, we should all treat No’s as a Not Today and not as a final No. OK so they dont want to pay for your service today, but they are interested in Personal Training.

Why not offer them a free monthly fitness newsletter. This gives you a chance to form a relationship with this prospect and over time this prospect could well be a paying client. So, Sign up to the email marketing service and get marketing your business today! For more information on how to market by email you should read this post.