Personal Trainer Marketing

If you are a personal trainer then you know how you present yourself and your business is likely to determine the type of client’s that you will attract. Those trainers who don’t spend time preparing their personal trainer marketing strategy may find that they consistently get clients from the bottom end of the market, timewasters or people who just won’t convert to become a personal trainer client.

We all know, growing your personal trainer business takes time and successful personal trainers achieve their status because they have concentrated on something that sets them apart from others who are in the fitness business. You need to find your niche & unless you can make yourself stand out from your competitors then you will never be able to charge higher rates for your PT services.

The main thing that all successful personal trainer marketing exercises rely on is a unique selling point, your own USP, something that makes you stand out from the competition. What most successful marketing relies upon is coming up with an idea that will alter the public perception of your business. Consider targeting weight loss for ladies, getting back into shape after pregnancy, motivation for the unmotivated etc etc

If you want to increase your revenue and income then you really do have to get tuned in to the marketing mindset. No matter how many certificates you have, how many awards you have won or how great you yourself look, unless you can find a way of marketing your services then you will never make a lot of money as a personal trainer. It’s why most PT’s give up; they become a fitness expert but forget about the marketing side of their business. Most small businesses stand or fall on how well and how consistently they are marketed by their owner. It is no good telling yourself that you are a personal trainer not a salesperson, if you don’t promote yourself and get into fitness marketing then nobody is going to do it for you.

Remember, that just as with any other service industry, you are getting paid for your time and if you are going to be successful then you want to be able to charge the highest possible rates for your time, it’s no good relying on giving away sessions or offering massive reductions, you need to make a living. It is not just your expertise that sets you apart from other personal training professionals, it is how you sell that expertise and the kind of market that you attract – that is why you need to develop a USP and target a niche. Ask yourself, What do I have to offer my potential clients that my competitors don’t?  When you are marketing yourself and your business you need to focus on the value (or perceived value) that you offer your clients as well as the overall benefits. Think about possible client desires, e.g. rekindle that lost spark in your marriage by getting back in shape, or how about… make her want you, get a 6 pack in 10 weeks! Give your niche, your USP and your marketing tactics a rethink today.

Consistency – To become well known in your field, you must be consistent

Many Personal Trainers want to be the ‘go to’ man (or woman) in their area, but how do you achieve this, especially if you’re new to Personal Training?

Well you must be consistent in your marketing activity!
Their are plenty of people who make the effort for a few months then give up when all is not working as they would like. Well this is where the truly consistent marketer will win everytime. When all is looking like a waste of time, the consistent marketer succeeds by continuing their efforts.

Remember it will pay off! People will eventually start to associate you with your field, and as soon as this starts to happen, your efforts win through!

So….
Keep your Personal Trainer website upto date
Keep your email newsletters regular
Keep your blog posts interesting and bookmark them and email your database that you’ve updated your blog
Keep your advertising consistent and upto date
Always use your brand in all your marketing
Submit articles to local newspapers and post on forums as often as possible!
These are just a few things you should be doing!

Looking for New Clients? Don’t forget the Old Ones!

Throughout 2009 you will have had email enquiries that never took Personal Training with you. You will also have had clients who stopped training with you for one reason or another. This is an ideal place to start when you’re looking for new clients.

2010 will of seen many of them make New Year Resolutions and whats the betting one of these is to get back in shape!

Do THREE Things

1) Drop them an email, text and / or phone call wishing them a Happy New Year.

2) Include a brief mention of your latest PT Offer. e.g. Oh, by the way, did you see on my website i have an offer just for ex PT clients offering 20% off a block of 12 Personal Training sessions if bought in January?

3) Ask them to subscribe to your social media network, Your Email Newsletter, Linked In, Facebook and Twitter at least. Get them in your Information Loop, They may not buy today, but there’s always tomorrow!

A Quick Way To Increase Your Personal Training Revenue

We all want and need to increase our Personal Training Revenue if we want to afford the better things in life and it needn’t be difficult to do this. Here’s just one way to add thousands of pounds of extra income into your bank account.

Instead of selling sessions in your usual 5 or 10 sessions. Only sell in blocks of 6 and 12 and 24
Here’s the maths…
Say i currently sell in blocks of 5 and 10 and i charge £30 per session
Thats £150 for 5 and £300 for 10. Now lets look at it when i sell in blocks of 6 and 12
6 X £30 = £180 and 12 x £30 = £360
Now say my clients on average buy 4 blocks of 12 sessions per year. At £30 per session thats 48 sessions = £1440 compared to 40 (4 blocks of 10 at £30) = £1200

Now say i have 25 regular clients buying 4 blocks of sessions over the year.
£1440 x 25 clients = £36,000 of income compared to
£1200 x 25 clients = £30,000
Now thats an instant increase of £6000 per year!!! Simple!!!

Now some Top Tips.
Clients should buy in blocks of 12, Why?
1) They should train at least twice per week with you
2) 12 sessions will last them 6 weeks (plenty of time to start delivering results!)
3) 4 Blocks of 12 sessions gives you plenty of time to deliver their expected results

Now if a client cant afford to pay for 12 sessions upfront, this is where you offer the option of buying 6 sessions at a time to help spread the cost, but your contract MUST be for 12 sessions!
Never sell single sessions, What can you deliver in 1 session? and where is the committment from the client to achieve their goals if they are only prepared to pay for 1 sessions at a time?

Make the change today and reap the rewards!

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The Power of P.S.

Want a simple way to improve your email / newsletter / mailshot response rate by 10% ?

Thought so! Remember to add a p.s.
Adding a P.S. is statiscally proven to increase reader response rates by 10%. So if you are emailing 100 potential clients and expect 10 replies, adding a p.s. should see you increase this to 20 replies.

Here’s an example…
P.S. I am offering a FREE £30 voucher that can be redeemed off a block of 12 Personal Training Sessions to the first 10 people who reply to this email

Try it for yourself today! & remember to read my article… Are you losing your email enquiry clients

Personal Trainer Marketing Plan

As your Businesses develops its important to refine your marketing plan. Every business should have one and Personal Trainers are no exception, but they’re time consuming to produce and a headache to research.

Well, i’ve helped you out big time here by releasing a FREE Personal Trainer Marketing Master Plan. OK You’ll need to implement it and refine it for your business but the core of the work is done for you (in fact you dont need to implement it, i can do that for you just join pthub.co.uk as a paid member)

The plan encompasses both Online and Offline promotion, so grab it by submitting your name an email below…